IKEA UI Audio Design and Sonic Identity 

Client: IKEA Europe, 2023

Role: Audio Designer

Contribution: Guided and directed creative initiatives at IKEA, spearheading the conceptualization and design of a modular sonic identity alongside UI/UX sounds. This innovative sonic identity stands as the linchpin of IKEA's comprehensive audio branding strategy.

Deconstructing the modular sonic identity into purposeful audio fragments, I seamlessly integrated it into application interfaces and in-store registers to provide intuitive UI/UX audio feedback. This meticulous approach ensures adherence to branding guidelines while significantly enhancing both the app and in-store customer experience, adding a distinctive auditory layer to the overall brand interaction.

Collaborators: Massive Music